Ground Up Marketing in the Federal Arena

This webinar will cover topics such as how to generate leads & software(s) used; First phase: Website, SEO, Reorganization, Building market strategy, building a target market;  Second phase: experiment with paid advertisements, Email marketing changes (templates, Fiverr, pinpointe);  Third phase: other advertisement avenues, google analytics and ad’s, adjusting to the market, association marketing, the importance of PR; Importance of data tracking; and Future Plans.